Each with over a decade of DEI leadership, and formal graduate training in General Business Management (Tuck at Dartmouth) and Education Leadership (Columbia), Brian and Theodosia are pioneers in the field of Strategic Institutional DEI Management (or SIDEIM, pronounced “SIDE – uhm”). Their consulting work has pointed to the clear need for a formalized field of practice that draws on the research from the business management, social science, and legal fields.

Brian A. Cook
Co-Founder & Principal Consultant

Brian holds an AB in English and Sociology from Georgetown University and an MBA from the Tuck School of Business at Dartmouth College.

Brian began his career with Teach For America as a 7th and 8th grade teacher in an under-served community. Rising through a variety of functional roles across finance, operations and recruitment strategy, he was charged with guiding strategic efforts to bring awareness to the disparities that exist within America’s education system.

After receiving his graduate degree, he pivoted to the private sector to join a global marketing development program. As head of product innovation for a leading natural products brand, he synthesized consumer insights data to build new propositions, managed large multi-functional teams from inception to factory production, and led presentations with some of the nation’s largest retailers. Brian has worked with a number of social entrepreneurs and business owners to both drive sustainable growth through sound business strategies and build thriving cultures with DEI principles that unlock creativity, productivity and collaboration.

LinkedIn: Brian A. Cook

Theodosia Cook
Co-Founder & Principal Consultant

Theodosia holds a BA in Political Science from Sewanee: The University of the South and an MA in Education Leadership from Teachers College, Columbia University.

Theodosia began her career in the classroom as an 8th grade teacher in an underserved community. She led professional development efforts for teachers and solidified a passion for marrying strategy and personnel skill development. She has served as a board member for the Posse Foundation and Friends and Returned Peace Corps Volunteers of Guyana.

After receiving her graduate degree, she expanded her focus to higher education where she drives greater organizational awareness by applying principles of diversity, inclusion and equity to organization development, adult learning, and instructional design to create systems and initiatives that bring the very best out of people and organizations. She has led the Campus, Climate, Culture Initiative (C3I) at Dartmouth College and has served as Chief Diversity Officer for the University of Colorado’s 4 campus system.

LinkedIn: Theodosia S. Cook